Our digital brand's superpower is making websites and applications look official, trustworthy, and legitimate. This power is strengthened when the 澳客竞彩 brand is used for well-made websites and applications that serve the needs of our community. It's weakened when the brand is used inconsistently, improperly, or on websites or applications that fall short of听澳客竞彩's Digital Standards.听
In this article, you'll get official Digital Communications advice for how to use the brand's powers for good (and avoid being a听supervillain):
What do we mean by "the brand"?
罢丑别听澳客竞彩 brand听is made up of a variety of elements, many of them protected by trademarks or policy. In this article, we'll focus on 澳客竞彩 branding for digital products like websites and applications.听
听For digital products, the key brand ingredients are:
- A mcgill.ca/___ or ____.mcgill.ca URL,
- The 澳客竞彩 logo,
- Official 澳客竞彩 fonts,
- Official 澳客竞彩 colors,
- Foundational design elements from our design system (like footers, buttons, and icons).
Some sites or applications are听required听to use all (or most) attributes of the 澳客竞彩 brand. In general, this is the case for sites and applications which...
- Represent core public-facing academic, administrative, or research activities;
- Represent units or services used by students across multiple academic units;
- Are used to market 澳客竞彩 to prospective students or members of the general public;
- Are likely to be interpreted as representing the institution's official views, resources, or policies;
- Distribute 澳客竞彩 content which is highly visible or serves a strategically important audience segment.
Other sites or applications听尘补测听use elements of the 澳客竞彩 brand, but are not required to. To use the 澳客竞彩 brand, a website or application must:
- Be managed or owned by a 澳客竞彩 employee or faculty member. (Student-led, alumni-led, or retiree projects aren't eligible to use the 澳客竞彩 brand.)
- Concern official University business. Personal websites (or websites that advertise services not related to the owner's role at the university) aren't eligible to use the 澳客竞彩 brand.听
- Use an existing 澳客竞彩-branded system (like the WMS),听or be acquired through the applicable听