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°Ä¿Í¾º²Ê SCS Graduate Certificate in Strategic Public Relations and Communication Management

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The online 15-credit Graduate Certificate in Strategic Public Relations and Communications Management program is designed for you if you are working in the field and want to advance your expertise in Public Relations and Communications, or if you have obtained the Graduate Certificate in Public Relations and Communication Management Practice and are interested in continuing to further your knowledge. The program focuses on how to strategize, conceptualize, implement, and measure communications efforts in various contexts according to ethical codes and standards. It explores specialization areas including corporate communication, media and influencer relations, communication strategy, and PR measurement and analytics.

The program aims to give you the skill set needed to advance in your career in a PR agency, the corporate or non-profit sector, government, or as a freelancer consultant.

You may also be interested in °Ä¿Í¾º²Ê SCS Graduate Certificate in Public Relations and Communication Management Practice

Type:Ìý ÌýGraduate Certificate
Courses: Ìý 5
Credits: Ìý 15
Schedule: ÌýFull-time or part-time
Time:Ìý ÌýWeekday evenings
Delivery: Ìý Online
Unit: Ìý Global and Strategic Communication
Questions? Ìý info.conted [at] mcgill.ca

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